Beard Care Starts With Skin Care

NOURISH WHAT’S UNDERNEATH.

A great beard gets a lot of attention.

The skin underneath it? Not so much.

But here's the thing: your beard grows from your skin. If the skin underneath is dry, uncomfortable or neglected, adding more styling product to the hair isn't really addressing the whole picture.

That’s why a good beard-care routine should start underneath the beard.

Your Beard Isn't the Only Thing That Needs Moisture

As a beard gets longer and fuller, it can become harder for the skin underneath to get the attention it needs.

Dryness can show up as tight-feeling skin, itching or those annoying flakes that end up caught in your beard.

The answer isn't necessarily more product.

It's using the right product in the right place.

Beard oil, for example, shouldn't just be wiped across the outside of your beard. Work it between your hands, get your fingers down through the beard and massage it into the skin underneath.

Then work the remaining oil through the beard itself.

That's why we think of beard oil as:

NOURISH • SOFTEN • PROTECT

Don't Forget the Hair

Once you've taken care of the skin underneath, you can focus on the beard itself.

That's where a richer conditioning product like beard butter comes in.

Beard butter helps add moisture and softness to coarse or unruly beard hair while helping with frizz and flyaways. For longer or particularly dry beards, it can make a noticeable difference in how the beard feels and behaves.

Think:

CONDITION • HYDRATE • SOFTEN

And depending on the product, that conditioning doesn't necessarily have to stop at your beard.

Some Beard Products Aren't Just for Beards

This is something we think more people should know.

Take Local Beard Summer Solstice Beard Butter.

Yes, it was made for beards. But its rich conditioning formula can also be used on areas of dry skin, hands and cuticles—and even help tame dry or unruly hair.

And you don't need a beard to appreciate that.

That makes it one of those products that may start on his side of the bathroom counter and somehow end up on hers.

We're not naming names.

Beard Care Is Really a Routine

You don't need a shelf full of products.

A good routine can be pretty simple:

CLEAN
Start with a clean beard and skin.

NOURISH
Work beard oil down to the skin beneath your beard.

CONDITION
Use butter when your beard needs additional moisture and softness.

STYLE
Finish with balm when you want additional shape and control.

The important part isn't how many products you use.

It's understanding why you're using them.

Healthy-Looking Beards Start Underneath

It's easy to focus on what everyone can see.

Length. Shape. Shine. Style.

But taking care of your beard also means paying attention to the skin underneath it.

So next time you reach for your beard oil, don't just smooth it across the top.

Get in there.

Your beard—and the skin underneath it—will appreciate it.

Beard care starts with skin care.

Handcrafted in small batches in Chattanooga, Tennessee.