Every Beard Deserves the Full Treatment

Beard Oil

Lightweight and fast-absorbing, our beard oil tames flyaways, softens coarse hair, and keeps skin underneath from drying out. A few drops daily is all it takes for a beard that looks — and feels — taken care of.

Start the Ritual

Beard Butter

Thicker and richer than oil, our beard butter deeply conditions coarse or unruly hair while hydrating the skin underneath. Perfect for taming a fuller beard — and yes, it works just as well as an all-over moisturizer for hands, elbows, and anywhere skin needs a little extra care.

Feel the Difference

Beard Balm

Firmer than butter and built for control, our beard balm tames flyaways and holds your shape all day — while beeswax and natural oils keep your beard conditioned underneath. The finishing step for a beard that looks as good as it feels.

Shape It Up

Beard Care Essentials & More

  • The Full Beard Treatment

    One scent. Complete routine. Get the beard care essentials together in your favorite Local Beard scent. An easy way to stock your shelf—or give a seriously good beard gift.

    Shop Bundles 

  • Beard Wash And Conditioner

    Clean beard. Soft beard. Better beard. Our Beard Wash & Conditioner are made to cleanse without leaving your beard feeling stripped or dry. Use them together for a beard that feels clean, conditioned, soft, and easier to manage.


    Lather Up 

  • Moustache Wax

    Style, shape, and tame your moustache with our natural moustache wax. Formulated for lasting hold with a light, natural finish, it’s the finishing touch every well-groomed moustache needs.

    Wax On 

  • Tattoo Care

    Keep new and existing tattoos looking their best with our Ink Ritual Tattoo Wash and Tattoo Balm. Designed to gently clean and moisturize tattooed skin, this simple two-step routine helps keep skin feeling soft, conditioned, and looking its best.

    SHOP INK RITUAL 
Shop the Full Lineup

THE LOCAL BEARD GUIDE

  • Beard Oil vs. Butter vs. Balm

    Beard Oil vs. Butter vs. Balm

    What Do I Actually Need? Oil, butter and balm each do something different. Here's how to figure out what your beard actually needs—and when to use each one.

    Beard Oil vs. Butter vs. Balm

    What Do I Actually Need? Oil, butter and balm each do something different. Here's how to figure out what your beard actually needs—and when to use each one.

  • Beard Care Starts With Skin Care

    Beard Care Starts With Skin Care

    Why the Skin Under Your Beard Matters ? Your beard gets all the attention, but what's happening underneath matters too. Here's why better beard care starts with taking care of...

    Beard Care Starts With Skin Care

    Why the Skin Under Your Beard Matters ? Your beard gets all the attention, but what's happening underneath matters too. Here's why better beard care starts with taking care of...

  • Made in Chattanooga: Why Small-Batch Still Matters

    Made in Chattanooga: Why Small-Batch Still Matters

    Local isn't just part of our name. Step inside Local Beard and meet the Chattanooga roots, people and hands-on process behind what goes in the jar.

    Made in Chattanooga: Why Small-Batch Still Matters

    Local isn't just part of our name. Step inside Local Beard and meet the Chattanooga roots, people and hands-on process behind what goes in the jar.

1 3

Beard Care, Answered

Getting Started

I'm new to beard care — where do I even start?

Start with the basics: Beard Oil for daily hydration and shine, Beard Balm for hold and shape, and Beard Butter for deep conditioning on longer or coarser beards. Not sure which one's for you? Our Beard Oil, Butter, and Balm collections each break down exactly what they do — or grab a Sample Pack and let your beard decide.

What's the difference between Beard Oil, Butter, and Balm?

Oil absorbs fast and softens daily. Butter is thicker, richer, and built for deep conditioning. Balm adds light hold and shape on top of conditioning. Most guys start with Oil, add Balm for styling, and reach for Butter when their beard needs extra love.

How much should I use, and how often?

A few drops of Oil or a dime-sized amount of Butter or Balm is all it takes. Work it in daily, root to end, right after a shower when your beard is clean and slightly damp for best absorption.

Ingredients & Skin

What's actually in your products?

Real ingredients, nothing hiding. Our oils, butters, and balms are made with natural oils and butters like almond, avocado, argan, and shea — no harsh chemicals, no fillers. Full ingredient lists are on every product page.

I have sensitive skin — will this work for me?

Our formulas are natural and beard-friendly, but everyone's skin is different. If you're prone to sensitivities, we recommend patch-testing on your forearm first. Our Base Camp scent is fragrance-free if you want to rule out fragrance sensitivity altogether.

Is Beard Butter really okay to use on skin, not just beard?

Absolutely — it's rich enough to double as an all-over moisturizer for hands, elbows, or anywhere skin needs a little extra care. One jar, does it all.

Scents

I can't decide on a scent — help?

Each scent has its own personality — from Atlas Bloom's cedar and leather to Toasted Tonka's warm vanilla and almond. Check out Shop By Scent for the full lineup, or grab a Sample Pack to try a few before committing.

Do you have an unscented option?

Yes — Base Camp is our fragrance-free option, built for guys who want the performance without the scent.

Shipping & Orders

Do you offer free shipping?


Yes — orders over $49 ship free.

What if I need to return something?


We want you to love what you ordered. Reach out through our Contact page and we'll walk you through it.

About Local Beard

Are your products really made in Chattanooga?

100%. Every oil, butter, balm, and candle is handcrafted here in Chattanooga, Tennessee, in small batches — not mass-produced, not outsourced.